24
Sep

Five marketing tools I use every day

written by Scott Olson

After putting up yesterday’s post on the five DEMOfall09 products that I will have to check out, I thought it would be good to post the top five tools I use every day to assist me with my web marketing tasks.

TweetDeck – TweetDeck was actually the eye opener for me about the value of Twitter. I currently use it to manage both my @scottdolson1 account and a personal account I am playing around with. I have a separate column to keep track of my Facebook feed and use it to cross post there as well. I am waiting for them to add the ability to update status on LinkedIn, but you can’t have everything. I have also looked at CoTweet, but I’m not currently managing multiple users on the same Twitter account so TweetDeck meets my needs perfectly.

Evernote – Evernote has significantly improved lately and I use it on my desktop computer as well as my iPhone. The synchronization between them makes it perfect to jot down notes and story ideas as well as any relevant business thoughts. Their integration into the browser is also very nice for tagging particular articles or sites you see.

The Hit List – This really isn’t a marketing tool, per se, but it is indispensable to me in task management. It does exactly what I need it to do and no more. I use it to track my projects with various clients and due dates. The interface is simple and takes no more than 10-15 minutes to figure out. My main complaint is that they don’t have an iPhone version yet. That prevents me from using this tool more regularly but it is still very valuable for me. Sorry Windows users, this is only a Mac tool.

Delicious – This is still a very valuable service for me that I use to tag online content and categorize it for different projects and ideas. I use this all the time to identify ideas for blogs, thoughts for clients and just to tag articles I want to go back to in the future.

WordPress – Whether you host your site on wordpress.com or on your own site using wordpress.org software, wordpress is a blogger/marketer’s best friend. It’s ease of use, extensibility and powerful built in analytics and Search Engine Optimization tools make this my own personal most important tool of choice.

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