I’m an advisor for GadgetTrak and their founder, Ken Westin, recently showed me a video he produced for the grand total of $250 if you don’t count the cost of the FinalCut software ($250) and Flip HD camera ($200). It is a pretty amazing piece of work for something he did himself using low cost tools available to everyone.
In addition to using his own footage from the Flip HD camera he also used video from iStockphoto, which I also use for all my graphic images on my blog. The footage cost him a mere $100 with unlimited rights to the footage and no licensing fees. Additionally, he used voices.com for the voice over on the video for $150.
I found this quite amazing and a credit to Ken’s lean startup mentality and resourcefulness. A bid for a video of this length would run you around $6,000, the bid Ken was given originally, and could potentially cost much more. Would you get a more polished and professional product? Perhaps. But this is simply incredible work for the money.
What I love about things like this is not that it is taking away from the professional design firms. Believe me, they don’t do much business with early stage startups because it is too expensive for the startup and not lucrative enough for the firm. Instead, this is putting powerful tools within the reach of a startup if they are willing to roll up their sleeves, learn something new, and take advantage of all the great tools and resources that are available today.
You can bet that I will be using this method for any videos I produce in the near future.