My latest article is up on VentureBeat today focusing on one of my favorite topics, lead nurturing. Many companies spend millions of dollars building up their contact database, but stop marketing to that list after about three months. Take the time to understand your audience, manage and organize your list, develop custom content that is relevant and valuable to them through blogs, news analysis, webinars and papers and deliver it to them.
You can see the full article “Need sales leads? Think like an editor,” on VentureBeat.
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