Last week, a number of online articles highlighted how important relevant content is to a lead nurturing program. I’m compiled the top 5 stories I found that discuss the importance of regularly supplying prospective customers with engaging, value-added information they can use, and how this can keep you top of mind throughout those lengthy sales cycles. On a weekly basis, I will provide similar roundups on related marketing topics. I hope you find these articles helpful in your marketing efforts and please feel free to stop by anytime.

1. How to gather content that speaks to your customers’ problems.

2. How to stay top of mind with customers through the sales process.

3. Marketers need to think like editors.

4. Mixing up content key to keeping sales prospects engaged.

5. Build lasting relationships through relevant information.