As marketing professionals, one of our top priorities is to build a healthy pipeline of qualified prospects for the sales team. Often times, once we reach our quarterly numbers we move on, leaving the sales team spread too thin to provide the type of follow-up that is needed to close a deal. Last week, there were a number of articles that discussed how important a lead nurturing plan is to moving prospects through the sales cycle. I hope you find these articles useful in your marketing efforts.
1. Establishing lead nurturing best practices.
2. Why relevant copy is so critical to lead nurturing.
3. Connecting more deeply with customers using the social web.
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