What’s the point of spending a ton of time and money generating sales leads with no program in place to nurture those leads into paying customers? Last week’s articles included some eye-opening statistics on how companies continue to spend a fortune on creating sales leads, most of which eventually get lost in the sales cycle due to ineffective marketing activities and lead nurturing programs. I hope you find these articles informative. As always, thanks for stopping by.

1. Yankee Group reports 80% of all leads get lost in the sales loop.
2. How your businesses can effectively use social media.
3. Effective and affordable small business marketing. (LINK BROKEN)
4. Relevant content comes down to understanding what your customers care about.
5. Why thought leadership should be a key goal in lead nurturing.