Seth Godin is always a good source for marketing food for thought. Today he has a funny post “Don’t snowglobe me, bro.” It focuses on the problem of putting out a message that might only be relevant to 1 in 1,000.

Relate this to your own lead nurturing and email marketing strategy. Are you properly segmenting your messages, or do you blast the world? Today’s sophisticated audience will tolerate nothing less than a targeted, relevant messaging strategy.