I came across Kristina Halvorson’s book, Content Strategy for the Web, after a colleague recommended it and it came up again in a content marketing meet up in Portland. Kristina’s book is very easy to read with practical advise for your web content.
She starts right off with some direct advice on how to improve your web content immediately:
- Do less, not more.
- Figure out what you have and where it’s coming from
- Learn how to listen
- Put someone in charge
- Start asking, Why?
There is much more about responsibilities and content strategy and if you are a marketing professional, this is a must read in my opinion.
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