Each day, online marketers are regularly writing and publishing fresh content that, for all intents and purposes, will both educate and intrigue readers, or at the very least, generate discussions around relevant topics that everybody’s talking about. Along the way, building credibility through your expertise, unique perspective and insight is critical to making your blog one of the industry’s must reads for the latest buzz and commentary.
As one of your company’s online content developers (or maybe the only), coming up with regular content can be a challenge. Staying on top of your respective industry’s hottest topics requires a lot of ongoing research and thought, which can seem like a full-time job in itself. So, how can you keep up with minute-by-minute online dialog and develop timely material without sounding passé or completely going out of your mind?
In business, they say you’re only as good as the team around you. That certainly holds true for online content marketers. Trying to do it all yourself, particularly in today’s dizzying 24/7 virtual environment, is impossible. Keeping up with the continuous discussions, coming up with relevant and intriguing topics, and creating regular content is far from a one-person job if your goal is to generate quality material and build a larger readership.
Because the goal of every corporate blog is to enhance your brand, position your company as a credible expert, and ultimately generate potential prospects and customers, guest commentary from other experts in your field can help ease the demanding workload while adding value and credibility to your blog. An industry blog that provides multiple, expert views about topics important to their readers is the type of online resource people turn to when researching issues, products or solutions that solve their specific problems. The recent blog, “Ways to Get Guest Bloggers to Add Content to Your Blog,” provides some nice tips on how to attract other experts in your respective field to contribute to your corporate blog.
The way I see it, leveraging multiple expert opinions can only enhance both the quality and quantity of your online marketing content.
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