If you are interested in finding out more about MindLink Marketing please contact Scott Olson at connect@mindlinkmarketing.com.
VentureBeat Articles:
March 11, 2010 “Need sales leads? Think like an editor.”
While a strong contact database can be a real asset to the company, tapping into its value depends upon having a good strategy for lead nurturing. The best way to do that is to think like an editor, not a marketer.
December 14, 2009 – “There’s no medal for first to market”
The iPhone, Google search and Facebook were all latecomers to the game. None was first to market – but all of them are now the dominant players in their category.
In the business world, being a trend setter doesn’t guaranteed success. In fact, a great majority of those that blaze new paths fail. Yet entrepreneurs continue to chase – and be intimidated by – the mirage of first mover advantage.
November 9, 2009 – “Excel where your competitors suck”
Customers have a natural affinity to stay with their current vendors. It is, after all, far less trouble. Most of the time, when someone moves their business, it isn’t because the competitor has that much better of a product or service, it’s because their existing vendor ticked them off in some way that a competitor doesn’t.
November 2, 2009 – “Shoestring marketing for startups”
In a startup, there is no more precious commodity than capital. It’s hard to come by and easily burned – and marketing budgets can quickly become one of the biggest line items.
September 30, 2009 – “White paper guidelines – less glory, more story”
Every good marketing professional knows when it comes to Internet marketing; success depends upon high quality, original content. It’s critical to any number of goals, including search engine optimization (SEO), pay per click (PPC), sponsored links, newsletters, drip marketing and web click through and conversion.
September 14, 2009 – “Win when you lose – 10 guidelines for loss analysis”
Losing is never fun. When you invest significant time and resources pursuing a deal and it falls through, it’s frustrating – and invariably causes some self-reflection.
September 8, 2009 – “How to determine if your marketing is worth the cost”
You don’t have to be a dedicated student of current events to know that businesses are scrutinizing expenses more than ever. In an environment where staff cuts are commonplace and budgets are shrinking, marketing has quickly become one of the favorite targets for cost cutters.
August 17, 2009 – “Why is simple design so hard?”
On a recent business trip to Austin, I stayed at my father’s house. It’s a beautiful home – with the confounding exception of the guest bathroom. The builders, for reasons I can’t even fathom, decided to install an individual switch for every light, as well…
August 10, 2009 – “Five key marketing priorities for a startup”
Prioritizing your marketing time and resources can be a daunting task. Having previously discussed five marketing time wasters that startups should avoid, it seems wise to examine five marketing priorities you should consider as you put together a plan…
July 30, 2009 – “Five marketing time wasters”
Deciding how to allocate time and resources is a difficult process for any business -and it’s even harder for start-ups. But of all the allocation decisions to be made, there’s none more difficult than marketing…
CMO.com Articles:
October 14, 2009 – New Media PR? Content with a Side of Outreach and Influence
We bring our years of experience to your marketing problems. We strive to become trusted members of your marketing team. 