Comments for MindLink Marketing: Marketing Strategy for startups

Comment on Attracting customers online is much like speed dating by Stan Carlberg

Stan Carlberg — Fri, 20 Aug 2010 18:08:35 +0000

Thanks so much, Rick! I’m glad it was useful. If social media is teaching us anything, it’s how we as marketing and PR professionals have to work hard at our craft to create content that has the most impact on our target audience. While the tools are constantly changing and spinning faster and faster, the ageless rules around messaging still apply: keep it catchy, concise, simple and relevant.

Thanks again!
Stan

Comment on Attracting customers online is much like speed dating by Rick Grattelo

Rick Grattelo — Fri, 20 Aug 2010 17:29:14 +0000

This is a useful article about PR. I’m a student just trying to learn more about this industry and I really enjoyed reading it. Keep up the great work!

Comment on Social media strategy for small business presentation by Scott Olson

Scott Olson — Fri, 06 Aug 2010 15:39:28 +0000

Thanks Tamara, the presentation went very well and the feedback was all positive. If anything it’s difficult to condense a social media primer into just over an hour .

Comment on Social media strategy for small business presentation by Tamara Gruber

Tamara Gruber — Fri, 06 Aug 2010 15:35:03 +0000

Nice, very comprehensive and high level for the audience intended.

Comment on Want to record and transcribe an interview? RecordiaPro and Mechanical Turk make it easy. by ed

ed — Thu, 05 Aug 2010 18:19:37 +0000

we love recordiapro also!

Comment on Thanks for a great first year for MindLink Marketing by Scott Olson

Scott Olson — Mon, 26 Jul 2010 17:34:14 +0000

Thanks Todd! It’s been great working with you and everyone else at CoreTrace.

Comment on Thanks for a great first year for MindLink Marketing by Todd Schell

Todd Schell — Mon, 26 Jul 2010 17:33:03 +0000

Scott,

Congratulations on a successful first year. Your support for our company has been outstanding. All the best for the years ahead!

Sincerely,
Todd

Comment on About by Small Business’ Competitive Advantage | The Indigo Heron Group, Inc.

Small Business’ Competitive Advantage | The Indigo Heron Group, Inc. — Sun, 06 Jun 2010 20:51:47 +0000

[...] the corollary to the VentureBeat article by Scott Olson to which I responded earlier this week (Excel Where Your Competitors Suck), Marc points out that [...]

Comment on What marketers can learn from Hollywood actors by Vidya Shivkumar

Vidya Shivkumar — Wed, 03 Feb 2010 18:28:13 +0000

I echo the above sentiment when you are building products that people actually want to buy. Mapping out your Buyer’s persona helps you build the right solutions which can then be easily marketed. That way you don’t end up in a situation where the “tail wags the dog” — we have built this thing, now lets go rattle off a litany of features, talk about how we are better than the competition and find someone who cares. Appeal to your Buyer and the rest becomes easy.

Comment on Top 6 reasons I want the new Apple iPad, the ultimate media consumption device by Scott Olson

Scott Olson — Fri, 29 Jan 2010 07:19:21 +0000

Thanks for the comment Dave. Consuming media doesn’t necessarily mean simply fun to me. In particular I believe that there will be an opportunity for this to be an alternative device for sales and marketing professionals on the road. Additionally, it has potential to serve as a specialized tool for some industries like healthcare, education as well as any business that requires their employees to spend a significant amount of time outside the office.

That said, the fun factor is certainly a key seller too me and I will see how productivity tools like iWork will make it a practical tool as well.