Wondering how you can get value out of your business blog. Here is an idea that I have seen clients and other sites using with great effectiveness. Use blog post tagging to automatically populate posts to relevant pages on your website.
Do you sell into different industries? Tag posts appropriately and design your industry page to pull the appropriate posts into a featured side bar.
Posting about product updates, feedback or features? Link those posts to your product page.
Your blog can be used in so many ways to create relevancy for your prospects, partners and customers. The content you create on your blog can be some of the most valuable web content you have because of its currency and relevancy to very specific topics. Whether you use it to nurture leads with email marketing, or to drive fresh web content, look for ways to use your blog across your business goals and you will make the most of your investment in this important marketing asset.
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Well, it’s been over a week since my last post and I simply can’t believe how quickly the time goes. In the midst of a busy schedule, meetings with new clients and holiday parties the time seems to slip away and before I know it I am feeling like I have neglected my own site. This morning I am reinforcing my own rules for regular posts and thought it would be a good topic for a post. 
I have been doing some audio interviews recently for blogs and podcasts and thought I would share some of the tools I have found that really help. My first problem was recording the interview. I didn’t want to run to Radio Shack and buy some klunky device to attach to my land line. This is 2009 right? So I was looking for something to allow me to place a call, record the conversation and provide me with an MP3 at the end.
I talk with people all the time about social media for their business and it often moves into what they should do about Twitter, or Facebook or LinkedIn. The key, however, is not the individual tactics of what they want to do with these distribution mediums, but rather their overall communications strategy for generating and distributing their key messages to the right audience. There is a good Gartner post from analyst Scott Nelson addressing this issue titled “
I was speaking with a client today about measuring blog value and success and the topic of comments came up. Certainly an interactive blog with comments and responses is highly desirable. This is a good way to engage with your audience, receive feedback, and provide clarifications about your products or services. Comments most frequently come on topics that are either very controversial or that require further explanation. Comments also come more from topics related to breaking news and events relevant to your company more than marketing materials explaining and advocating your offerings. 
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