I came across this video on TechCrunch in the article “This Microsoft Store is Trying too Hard.” Let me apologize ahead of time if this video is simply too much to take.

Microsoft isn’t trying too hard here, actually the opposite is true. This is evidence of Microsoft simply not trying hard enough. They haven’t taken the time to understand what has made Apple stores so successful … their products. What is funny to me about this is that this is an extension of the misunderstanding that what Apple has is a “cool” factor that is driven by glitz and design. Apple does have great design, but that is simply a wrapper for insanely great products that their customers love. The greatness comes not from shallow looks, but rather from the simplicity and relentless focus on the customer experience. Apple gets simple.

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