Posts Tagged ‘digital PR’

Oct

Startup PR? Content with a side of outreach and influence please.

written by Scott Olson

This just in. PR is changing in a big way and companies better change the way they think about traditional PR services. It used to be that the biggest part of your PR strategy consisted of managing your press release calendar and outreach strategy to the press and industry analysts. For bigger news this often was accompanied by a press tour where you would hop on a plane and make your visit to the New York, Boston, San Francisco triumvirate. Line up a customer quote and interview and wait for the articles to roll in.

No longer. (more…)

Tags: digital PR, marketing strategy, social media strategy, startup marketing, web content
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Aug

Why Blogs are Important to Business – Report from SES SJ on toprankblog.com

written by Scott Olson

I’m on the road this week, so don’t have as much time for a detailed post, but I came across this post on a panel at SES SJ this week and found it very informative. It is a panel discussion on the importance of business blogging and its relationship to SEO marketing.

You should check out the article, but here is a small sample:

From Amanda Watlington:

It’s all about content

Develop a long term editorial battle plan to maintain quality. Use your analytics to guide your editorial choices. Build your keyword list early and revisit it frequently.

Tend your investment – address comments in a timely manner. Encourage deeper reading by showing “most popular posts” and “related posts.” Prune the clutter and refresh the look, as needed. If it’s not adding value, get rid of it.

Good advice. I have been talking with a lot of businesses about the value of blogs and a social media outreach plan. If you are in marketing and you aren’t paying attention to how original content combined with social media is changing the face of PR then your competition will leave you behind.

Tags: blog, digital PR, marketing strategy, social media strategy, web content
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Jun

Marketing Site #2 – Top Rank Online Marketing Blog

written by Scott Olson

I have found this blog to be not only filled with useful information on search engine optimization, digital PR and social media strategy, but it is also one of the more active marketing blogs on the web. Their recent blog post series titled the Top Ten SEO Tips for PR Professionals was very well done and filled with practical tips for establishing a strong SEO strategy.

In addition to the blog, I follow @leeodden on twitter for daily links to their company’s activities and smart tips for online marketing. Check it out.