Top 5 marketing content articles for the week of April 5th

written by Stan Carlberg

Today, low-cost email marketing and lead nurturing programs level the playing field for smaller businesses to compete with large organizations. The key to closing deals is not about blasting a ton of self-serving product emails into prospects’ in-boxes. To be successful, the content needs to be very calculated. It’s really about understanding customer needs, developing trust, and providing relevant content that adds value to their decision-making process. There were a number of articles last week that touched on this, as well as mistakes that can be counterproductive to your marketing efforts. I hope you find these article helpful. As always, thanks for stopping by.

1. Lead nurturing webinar Q&A.
2. A new way to nurturing sales leads.
3. Lead nurturing should be natural, not pushy, communications with sales leads.
4. Marketing emails shouldn’t come across as pushy sales tactics.
5. Email marketing represents a great opportunity for businesses of all sizes.

Mar

Top 5 marketing content articles for the week March 8th

written by Stan Carlberg

Last week, a number of online articles highlighted how important relevant content is to a lead nurturing program. I’m compiled the top 5 stories I found that discuss the importance of regularly supplying prospective customers with engaging, value-added information they can use, and how this can keep you top of mind throughout those lengthy sales cycles. On a weekly basis, I will provide similar roundups on related marketing topics. I hope you find these articles helpful in your marketing efforts and please feel free to stop by anytime.

1. How to gather content that speaks to your customers’ problems.

2. How to stay top of mind with customers through the sales process.

3. Marketers need to think like editors.

4. Mixing up content key to keeping sales prospects engaged.

5. Build lasting relationships through relevant information.