This is an old clip, but in honor of Apple’s iPhone officially passing Windows Mobile market share I thought it was worth pulling back up Steve Ballmer’s original reaction to the announcement of the iPhone.
This may be one of the worst examples of a CEO talking about a serious competitor that I have seen. The mocking laugh and outright disregard, for what anyone with any foresight could see was going to be a serious competitor, is inexcusable. If I were a shareholder of Microsoft, which I am not, I would be outside Ballmer’s office with torch and pitchfork for forfeiting a 9 year head start in the market to Apple because of lack of vision.
Want to avoid sticking your foot in your mouth? Here are some guidelines for positioning against the competition: (more…)