Gaining good press is an important objective for most startups. It is a good way to reach a large audience and has a credibility beyond paid advertising. That said, PR agencies can be very expensive. Most don’t like to start working with startups for anything less than $5,000 per month and usually target relationships that are north of $10,000. For early companies, this is simply out of reach.
Ken Westin, the founder of GadgetTrak, has had impressive results in getting press for his company without the aid of a PR firm. Despite being self-funded and entirely bootstrapped, Ken has managed to get his company and product featured nationally in such programs and publications as Dateline NBC, Good Morning America, CBS Evening news, Forbes, Newsweek, NY Times and others. This is an impressive list that would make any company envious.
How did he do it? Here is what Ken recommends: (more…)