When Scott Olson first approached me about joining MindLink Marketing, I couldn’t wait to re-team with such a innovative thinker. Scott’s vision for MindLink — and embracing lead nurturing — pushes the barriers of corporate marketing and communications as we know it. It brings together the most innovative online tools and applications to deliver relevant web content that helps our clients regularly communicate, educate and connect with their customers. While most organizations get this, many still lack the resources or expertise to do it effectively.

One of the biggest challenges for organizations today is understanding what tools to invest in that will give them the best return on their marketing investment. Even with more efficient communications and social networking applications popping up overnight, many organizations continue to stick with what worked for them in the past. Unfortunately, the ROI for a lot of traditional marketing programs continues to dwindle from 2% to 0.001% to nil. That’s a lot of time, energy and capital spent for very little return.

Today, too many marketing and sales dollars continue to be thrown into programs that result in large databases of unqualified leads and lost opportunities due to a lack of effective outreach or inadequate follow up, which brings me back to MindLink’s lead nurturing strategy. I look forward to bringing my web content and corporate communications experience on board to help our clients deliver more engaging and informational content that provides value, industry insight, a better return on their marketing investment, and ultimately creates more successful, long-term relationships with their customers. I can’t wait to get started.