As the evolving world of social media continues to change the way marketers reach out to their customers, it also influences how we measure the success of our marketing programs. Last week, there were a number of articles that, from a viral marketing standpoint, provided a fresh look at why we use social media in the first place – to make quality connections and build meaningful relationships with our customers. As always, thanks for stopping by. Here’s to another successful week of making quality connections with your prospects and customers.
1. Treat leads like customers to build lasting relationships.
2. Lead generation is not lead nurturing.
3. Staying in front of customers requires a drip marketing plan.
4. For marketing success, ignore the many and focus on the few.
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I have been doing some audio interviews recently for blogs and podcasts and thought I would share some of the tools I have found that really help. My first problem was recording the interview. I didn’t want to run to Radio Shack and buy some klunky device to attach to my land line. This is 2009 right? So I was looking for something to allow me to place a call, record the conversation and provide me with an MP3 at the end.
I talk with people all the time about social media for their business and it often moves into what they should do about Twitter, or Facebook or LinkedIn. The key, however, is not the individual tactics of what they want to do with these distribution mediums, but rather their overall communications strategy for generating and distributing their key messages to the right audience. There is a good Gartner post from analyst Scott Nelson addressing this issue titled “
I was speaking with a client today about measuring blog value and success and the topic of comments came up. Certainly an interactive blog with comments and responses is highly desirable. This is a good way to engage with your audience, receive feedback, and provide clarifications about your products or services. Comments most frequently come on topics that are either very controversial or that require further explanation. Comments also come more from topics related to breaking news and events relevant to your company more than marketing materials explaining and advocating your offerings. 
I was advising the manager for a compliance readiness business yesterday about lead generation options. He ran a small business that usually had anywhere from 2-5 employees at a given time based on his work load. He was looking for options to augment the money he was spending with Google Adwords. Cost was an important consideration due to the size of his business. 
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