As the evolving world of social media continues to change the way marketers reach out to their customers, it also influences how we measure the success of our marketing programs. Last week, there were a number of articles that, from a viral marketing standpoint, provided a fresh look at why we use social media in the first place – to make quality connections and build meaningful relationships with our customers. As always, thanks for stopping by. Here’s to another successful week of making quality connections with your prospects and customers.
Posts Tagged ‘social media’
I have been doing some audio interviews recently for blogs and podcasts and thought I would share some of the tools I have found that really help. My first problem was recording the interview. I didn’t want to run to Radio Shack and buy some klunky device to attach to my land line. This is 2009 right? So I was looking for something to allow me to place a call, record the conversation and provide me with an MP3 at the end.
My first thought was to use my iPhone. I figured that there had to be an easy way to do it. After much searching, I came across the Recorder app by Retronyms. I bought it and tested it out and the quality seemed good. Unfortunately, when it came time to do the interview, the quality was so poor that my interviewee couldn’t understand me and I had to do the interview the old fashion way, just taking notes. I’m not sure if it was a bad connection through the Recorder app or the iPhone, but my suspicion was that it was the app because the call before and after on my iPhone was fine. (more…)
I had a great conversation this morning with the executives of a successful startup about best practices for business blogging. We discussed many aspects of maintaining a business blog and one of the topics that arose was around whether comments were critical to blog success. I have blogged about comments as a metric of success for blogs before, but this time it took a little bit of a different angle.
The question was also directed at whether it was better to try to promote and build a following for company representatives as thought leaders, or whether it was more important to publish regular rich content that supported sales objectives. The answer to the question isn’t the same for every company. (more…)
A client forwarded me this video today which gives some good perspective into the magnitude of the use of social media by the buyers you might want to reach. Certainly social media has changed marketing significantly and it is important for any business to carefully consider how they are going to get their message to their ideal buyers.
I talk with people all the time about social media for their business and it often moves into what they should do about Twitter, or Facebook or LinkedIn. The key, however, is not the individual tactics of what they want to do with these distribution mediums, but rather their overall communications strategy for generating and distributing their key messages to the right audience. There is a good Gartner post from analyst Scott Nelson addressing this issue titled “The Emphasis in A Social Media Strategy Should be the Strategy.” He had this to say:
“I pointed out that two years ago, if we were having this conversation, we would be talking about Second Life. Last year, we would be talking about MySpace. Next year? Possible XBox Live. The space is in flux and these sites come and go. Too much time worrying about one particular site is going to fail to set you up long term for this inevitable change.”
It is no secret that most companies are looking at how they are going to engage in social media if they haven’t already. It seems that one of the biggest sticking points for many companies is how to use a corporate twitter account. They know it is being used by a number of businesses successfully, but they can’t get past viewing it as a means of sending meaningless trivia. A comment I have heard often is “Why do my customers care that I had a cup of coffee at Starbucks?” The answer, perhaps a little oversimplified, is they don’t.
Don’t be confused into thinking Twitter is only a cult of personality where people follow the daily minutia of their favorite celebrity. When used as a part of an overall content and outreach plan, Twitter is a great mechanism for businesses to promote their own original content and corporate activities.
Below are five common questions I come across when it comes to how to use your corporate Twitter account. (more…)
I was speaking with a client today about measuring blog value and success and the topic of comments came up. Certainly an interactive blog with comments and responses is highly desirable. This is a good way to engage with your audience, receive feedback, and provide clarifications about your products or services. Comments most frequently come on topics that are either very controversial or that require further explanation. Comments also come more from topics related to breaking news and events relevant to your company more than marketing materials explaining and advocating your offerings. (more…)
I was advising the manager for a compliance readiness business yesterday about lead generation options. He ran a small business that usually had anywhere from 2-5 employees at a given time based on his work load. He was looking for options to augment the money he was spending with Google Adwords. Cost was an important consideration due to the size of his business. (more…)
There are a lot of companies wondering how they should get started in social media. Should you have a twitter presence, a facebook page, what groups should you sponsor in LinkedIn? One good place to start is by monitoring your brand and using that as an opportunity for customer service, both to go above and beyond for good customers as well as identify problems and respond in an honest and sincere way when appropriate.
This video in this post is a good illustration of that Practice. P.F. Chang’s used monitoring of Twitter feeds as an opportunity for excellent customer service and created significant viral marketing as a result. You can do the same. Retweet and respond to tweets to engage your community in a conversations about your goods and services. As you start this process, you will begin to see opportunities to be proactive in your communication as well. I found this video on a blog I like to monitor on the Content Management Connection.
I have found this blog to be not only filled with useful information on search engine optimization, digital PR and social media strategy, but it is also one of the more active marketing blogs on the web. Their recent blog post series titled the Top Ten SEO Tips for PR Professionals was very well done and filled with practical tips for establishing a strong SEO strategy.
In addition to the blog, I follow @leeodden on twitter for daily links to their company’s activities and smart tips for online marketing. Check it out.