It is no secret that most companies are looking at how they are going to engage in social media if they haven’t already. It seems that one of the biggest sticking points for many companies is how to use a corporate twitter account. They know it is being used by a number of businesses successfully, but they can’t get past viewing it as a means of sending meaningless trivia. A comment I have heard often is “Why do my customers care that I had a cup of coffee at Starbucks?” The answer, perhaps a little oversimplified, is they don’t.

Don’t be confused into thinking Twitter is only a cult of personality where people follow the daily minutia of their favorite celebrity. When used as a part of an overall content and outreach plan, Twitter is a great mechanism for businesses to promote their own original content and corporate activities.

Below are five common questions I come across when it comes to how to use your corporate Twitter account. (more…)