Wondering how you can get value out of your business blog. Here is an idea that I have seen clients and other sites using with great effectiveness. Use blog post tagging to automatically populate posts to relevant pages on your website.
Do you sell into different industries? Tag posts appropriately and design your industry page to pull the appropriate posts into a featured side bar.
Posting about product updates, feedback or features? Link those posts to your product page.
Your blog can be used in so many ways to create relevancy for your prospects, partners and customers. The content you create on your blog can be some of the most valuable web content you have because of its currency and relevancy to very specific topics. Whether you use it to nurture leads with email marketing, or to drive fresh web content, look for ways to use your blog across your business goals and you will make the most of your investment in this important marketing asset.